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    Hair care products, they play loose with brand names

    Hair Care Products

    >Hair care product labels . . . more confusion on the way

    Regular readers of this site already know that I am on a mission to pressure hair care product manufacturers to start telling us the truth about their products, labeling and marketing. It all started several months ago with my article Hair care product labels, are they truthful? Which brought the hair care product industry to task for their not coming clean on how hair care products marketed as “sold only in professional hair styling salons” are showing up on the shelves of Target, Wal-Mart, Walgreens and who knows, maybe your corner convenience store by now.

    Well here is another example of the label fraud. Normally a press release like the one quoted in this article would not be something that I would pay much attention to. That is until I read the last paragraph. If I am reading it right (and if not please let me know in the comments) hair care products from these brands: Vidal Sassoon, The Procter & Gamble Company, Revlon and Helen of Troy will all contain the same Toni and Guy product? . . . I don’t know about the rest of you, but where I come from, we call that lying. Agree, disagree? Leave a comment.

    Helen of Troy Limited Announces New Toni & Guy Licensing Agreement for International Business

    EL PASO, Texas, April 12 /PRNewswire-FirstCall/ — Helen of Troy Limited (Nasdaq: HELE), designer, developer and worldwide marketer of brand-name personal care and household consumer products, today announced a license agreement with Mascolo Limited of the United Kingdom for the use of the Toni & Guy brand name for hair care appliance products.

    Helen of Troy Limited will introduce a complete line of hair care appliance products under the Toni & Guy brand name that will include hair dryers, straighteners, stylers, tongs and a line of male grooming hair care appliances. Initial marketing will commence in the United Kingdom, followed by Western Europe and portions of Asia, with product shipments to begin during the third fiscal quarter.

    Through its salon and wet goods products, Toni & Guy has helped to change the face of hairdressing on an international scale, with its presence and strong brand identity in 35 countries. In the U.K., the Toni & Guy brand dominates the high-end market and enjoys a reputation for quality combined with the pursuit of cutting-edge modernity. The brand is constantly evolving both artistically and commercially, driven by a dynamic and modern vision aimed at today’s young style chameleons. Toni & Guy’s consumers are image conscious with lots of attitude, edge and fashion led buying power.

    Gerald J. Rubin, Chairman, Chief Executive Officer and President, commenting on the new license, stated, “We are very pleased that we were able to obtaThe Company’s products are sold by mass merchandisers, drug chains, warehouse clubs and grocery stores under licensed trade marks including Vidal Sassoon, licensed from The Procter & Gamble Company, Revlonin the rights to use the Toni & Guy brand name for a new line of international hair care appliances. Helen of Troy’s UK office, based in Sheffield, England, which currently markets a wide range of cutting-edge electrical health and beauty products under major international brand names, will manage the Toni & Guy appliance business.

    “Helen of Troy is excited to bring the Toni & Guy brand into our portfolio and provide the rapidly growing youth and fashion markets with cutting edge electrical hair tools. In the United Kingdom the positioning of the Toni & Guy brand will complement all of our other branded product offerings, providing a full range of products for our retail partners,” Rubin concluded.

    Helen of Troy Limited is a leading designer, producer and global marketer of brand-name personal care and household consumer products. The Company’s personal care products include hair dryers, curling irons, hair setters, women’s shavers, brushes, combs, hair accessories, home hair clippers, mirrors, foot baths, body massagers, paraffin baths, liquid hair styling products, body powder and skin care products. The Company’s household products include consumer products in the kitchen, cleaning, barbecue, barware, storage, organization, garden, hardware, trash and automotive categories. The Company’s products are sold by mass merchandisers, drug chains, warehouse clubs and grocery stores under licensed trade marks including Vidal Sassoon(R), licensed from The Procter & Gamble Company, Revlon(R), licensed from Revlon Consumer Products Corporation, Dr. Scholl’s(R), licensed from Schering-Plough HealthCare Products, Inc., Sunbeam(R), Health at Home(R) and Health o meter(R) licensed from Sunbeam Products, Inc., Sea Breeze(R), licensed from Shiseido Company Ltd., and Vitapointe(R), licensed from Sara Lee Household and Body Care UK Limited. Helen of Troy’s owned brands include OXO(R), Good Grips(R), Brut(R), Vitalis(R), Final Net(R), Ammens(R), Condition 3-in-1(R), Skin Milk(R), Epil- Stop(R), Dazey(R), Caruso(R), Karina(R), DCNL(TM), Nandi(TM), and Isobel(TM). The Company markets hair and beauty care products under the Helen of Troy(R), Hot Tools(R), Hot Spa(R), Salon Edition(R), Gallery Series(R), and Wigo(R) owned brands to the professional beauty salon industry.


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    PHYTO Hair Care Product Site Announced

    Phyto Hair

    PHYTO Hair Care Products Launches

    The PHYTO Hair Slogan “Where It Is Always All About You!” is pretty unoriginal, sounds like corporate happy talk, blah, blah, blah. I really wish these marketers would get rid of slogans like this. It sounds too much like “the customer is always first” “we aim to please”, “your number one” all of these phrases are so trite and overused that they have no effect on consumers. We hear so many of these slogans phrases that I almost tend to distrust the company that uses them. It’s not always about us, and we know it as consumers . . . it’s all about shareholders, who are they kidding? The good news is, we’ve got more competition coming into the hair care marketplace that will continue to keep prices in line for those of us who shop for hair care products online.

    But I really know nothing about Phyto Hair Care but here’s their press release for what it’s worth:

    Avenue You and Avenue You Online launches PHTYO Hair & PHYTOSPECIFIC

    (PRLEAP.COM) Avenue You and Avenue You Online launches PHTYO & PHYTOSPECIFIC

    PHYTO which could be sold exclusively through top hair salons, spas, and through high-end stores such as Sephora & Nordstrom. “Bringing PHYTO into our current product mix will only increase the integrity behind the Avenue You brand. It will also help complete our goal in making Avenue You a one stop beauty shop.” says President and CEO Brian J. Esposito. “The launching of PHYTO took many months to complete as it was a very important step for us. We needed to make sure it was done correctly and at an appropriate time.” continues Brian.

    Avenue You will continue to bring in top brand names such as PHYTO hair over the next couple of months. Having brand names such as OPI, T3, Bliss Spa, ect. helps make new online and in-store shoppers choose us over competitors. These manufacturers do not place their products to just any retailer or spa. It takes a lot of convincing and work to be approved an as authorized retailer or e-tailer. Also newly launched this month were the Zeno and Clarisonic line of hair care products. Zeno which was just featured on TV’s Extra top beauty products. The video feed of that footage can be found at: ExtraTV Beauty Tricks

    Be on the look out as Avenue You continues to expand. This expansion can only be accomplished throughout extensive customer services and through the distribution of products that work and are competitively priced. Any questions or concerns please feel free to email Avenue You directly at A certified trained beauty consultant will be in contact with you as soon as possible.

    About Phyto:

    “There is no such thing as bad hair; there is only poorly treated hair.”

    – Mr. Patrick Ales, PHYTO hair Founder and Innovator

    Mr. Patrick Ales is an innovator, an artist and a true visionary. At a very young age, he discovered that he had a dual passion for hair styling and the healing power of plants. While becoming one of the most renowned hairdressers in Paris, styling the hair of legendary women such as Jacqueline Kennedy Onassis and Catherine Deneuve, he also experimented with different plants and essential oils to create a variety of natural hair care products. In 1969, he opened his own salon (which is still in existence today) where he perfected his craft and tested his own botanical mixtures and concoctions. What grew from his vision is a complete and comprehensive line of hair care products that employs the synergy of plants to treat a variety of hair types and conditions. Today, each PHYTO hair formula stays true to Mr. Ales’ philosophy and is scientifically designed and tested in order to reveal beautiful, healthy hair. PHYTO drew inspiration from plants well before the emergence of environmental awareness. To this day, our family owned Phytosolba Laboratories carefully select the plants with the most beneficial properties to use in each product. Our solutions boast extremely high concentrations of active botanical extracts with clinically proven results. Our Phytosolba Laboratories are led by a team of scientists including doctors, pharmacists, biochemists, engineers, and botanists. The experience and talent of our distinguished experts allow us to offer our advanced hair care range based on highly innovative concepts and formulas. Identifying and selecting the active molecules in plants, and choosing their appropriate mode of extraction constitute the scientific approach adopted by the group in order to develop superior quality products. PHYTO scientists learned that every plant’s chemical structure is composed of more thPHYTO Hair products are not tested on animalsan 200 components where the juxtaposition of each element combines to form a single element. Following an initial selection of plants, it is necessary to choose the botanical parts of the plant that contain the greatest wealth of active substances (root, flower, bud, whole plant, fruit, gum, resin, sap, seeds, etc.) It is also essential to define the extraction (decantation, maceration, decoction, etc.) method capable of yielding the most powerful active agents. These scientific techniques insure the quality and effectiveness of all PHYTO products. PHYTO hair products are not tested on animals. Since their creation, PHYTO products have been packaged in glass bottles and aluminum tubes to minimize the use of preservatives and to maximize the effectiveness of the botanical formulas. While the stay-fresh nozzle of the aluminum tubes prohibits air from entering the containers, the boxes in which the products are packaged protect the formulas from light and heat. These two safeguards further preserve the integrity of our formulas. Beyond its primary function, this packaging symbolizes the pharmaceutical identity of the PHYTO brand while contributing to environmental protection.

    About Avenue You

    Avenue You, where it is always all about you! is a one stop beauty shop. Created by Lisa Esposito and her brother Brian to bring the finest hair, nail, skin, and body care products to all of their online and in-store shoppers. Lisa and Brian were able to create this new concept stemming from their father, Anthony Esposito’s, guidance and skills. Anthony Esposito was an originator in the beauty industry starting Esposito Beauty Supply, which then turned into Salon Professional Services. Salon Professional Services is the parent company to Beauty Plus and Avenue You. Salon Professional Services wholesale division calls on over 5,000 salons, spas and beauty boutiques throughout the state of New Jersey. The salon division is head up by Rudy F. Falco who has extensive background in sales, consulting, and purchasing. All of Avenue You product lines are extensively tested to make sure they stand up to all of their claims. Avenue You’s entire concept is being all about you, the customers. Avenue You’s in-depth customer service and product knowledge allows them to offer the best possible service in the beauty industry. Their stores are equipped with extensive staff and high inventory levels to always be able to serve their customers. Avenue You Online at, which was developed and created by Brian J. Esposito is now run by long time internet pioneer Richard C. Amate, takes all the same core concepts, however does everything possible to get an online shopper’s order to their doorstep as quickly as possible. Please read up on their customers’ testimonials at: Avenue You Online Shoppers Testimonials.


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    Sally Beauty Supply, nobody wants her

    Sally Beauty Supply is being kicked out of the house

    Back on January 12th I wrote a piece about the ugly divorce between the founders of Alberto Culver, Carol and Howard Bernick. This story continues to get weirder and weirder as each new development evolves. In what has become one of the ugliest business destroying divorces of my memory. A family squabble, not unlike that of every family, only not many of us make the front page of the financial times. I hope they have the support of someone like this chicago divorce lawyer, as a situation as complicated as this one needs the best legal team out there working on it.

    In a move, I’m sure necessitated by a need for cash to buy each other out, the Alberto Culver board of directors decided to marry Regis with their daughter Sally Beauty Supply. Then suddenly last week the Alberto Culver board of directors announced that the nuptials were off. Personally, I do not think this whole mess has anything to do with problems at Regis. If you think this one through, you can kind of see behind the curtains. The board of directors is struggling mightily to keep the Bernicks’ from taking down the whole shebang in an awful messy divorce.

    Can you imagine the turmoil, stress and anguish of the employees at Sally Beauty Supply, Regis, and Alberto Culver. This has got to be tearing them apart. That’s the real sad part of this story. Both Sally Beauty Supply and Regis are well managed companies, populated with good employees who do not deserve to suffer the consequences of the Bernicks’ messy divorce. Hopefully the companies can put into place some better HR for the poor people caught in this crossfire. After all, knowing how to decrease turnover and increase employee retention during times as tough as these is how any business can survive a mess like this. If the good people either leave or are forced out, the remains will scatter and the end for either side is bleak.

    Now it appears as the parents are kicking Sally out of the house. Here’s the latest development in the saga courtesy of MSN:

    Alberto considers options as Regis deal fails

    Alberto-Culver, the world’s largest seller of hair salon products, will consider spinning off its consumer goods and beauty outlets businesses.

    The move comes after a $2.6bn deal to merge its Sally Beauty Supply chain with Regis Corporation fell apart last week.

    The collapse of the deal with Regis, the leading global operator of hair salons, has thrust US-based Alberto into the spotlight.

    It has raised speculation that the group, which makes VO5 shampoo and is the number two hair care company in the UK, could be a takeover target.

    Alberto in January agreed with Regis to spin off its chain of almost 2,500 Sally Beauty Supply professional hair care salons to Regis.

    The aim was to resolve a conflict between Alberto’s role as supplier of shampoo and other personal care products to retailers such as Wal-Mart and as a competitor to such retailers by selling products from Procter & Gamble and L’Oreal at its own stores.

    Howard Bernick, chief executive, said the arrangement had “made for some unusual partnerships”.

    The Regis deal would have separated out Alberto’s consumer products business, which accounts for about one-third of group sales, from the hair salon business.


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