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Hair care products, they play loose with brand names

Hair Care Products

>Hair care product labels . . . more confusion on the way

Regular readers of this site already know that I am on a mission to pressure hair care product manufacturers to start telling us the truth about their products, labeling and marketing. It all started several months ago with my article Hair care product labels, are they truthful? Which brought the hair care product industry to task for their not coming clean on how hair care products marketed as “sold only in professional hair styling salons” are showing up on the shelves of Target, Wal-Mart, Walgreens and who knows, maybe your corner convenience store by now.

Well here is another example of the label fraud. Normally a press release like the one quoted in this article would not be something that I would pay much attention to. That is until I read the last paragraph. If I am reading it right (and if not please let me know in the comments) hair care products from these brands: Vidal Sassoon, The Procter & Gamble Company, Revlon and Helen of Troy will all contain the same Toni and Guy product? . . . I don’t know about the rest of you, but where I come from, we call that lying. Agree, disagree? Leave a comment.

Helen of Troy Limited Announces New Toni & Guy Licensing Agreement for International Business
PRNewswire-FirstCall

EL PASO, Texas, April 12 /PRNewswire-FirstCall/ — Helen of Troy Limited (Nasdaq: HELE), designer, developer and worldwide marketer of brand-name personal care and household consumer products, today announced a license agreement with Mascolo Limited of the United Kingdom for the use of the Toni & Guy brand name for hair care appliance products.

Helen of Troy Limited will introduce a complete line of hair care appliance products under the Toni & Guy brand name that will include hair dryers, straighteners, stylers, tongs and a line of male grooming hair care appliances. Initial marketing will commence in the United Kingdom, followed by Western Europe and portions of Asia, with product shipments to begin during the third fiscal quarter.

Through its salon and wet goods products, Toni & Guy has helped to change the face of hairdressing on an international scale, with its presence and strong brand identity in 35 countries. In the U.K., the Toni & Guy brand dominates the high-end market and enjoys a reputation for quality combined with the pursuit of cutting-edge modernity. The brand is constantly evolving both artistically and commercially, driven by a dynamic and modern vision aimed at today’s young style chameleons. Toni & Guy’s consumers are image conscious with lots of attitude, edge and fashion led buying power.

Gerald J. Rubin, Chairman, Chief Executive Officer and President, commenting on the new license, stated, “We are very pleased that we were able to obtaThe Company’s products are sold by mass merchandisers, drug chains, warehouse clubs and grocery stores under licensed trade marks including Vidal Sassoon, licensed from The Procter & Gamble Company, Revlonin the rights to use the Toni & Guy brand name for a new line of international hair care appliances. Helen of Troy’s UK office, based in Sheffield, England, which currently markets a wide range of cutting-edge electrical health and beauty products under major international brand names, will manage the Toni & Guy appliance business.

“Helen of Troy is excited to bring the Toni & Guy brand into our portfolio and provide the rapidly growing youth and fashion markets with cutting edge electrical hair tools. In the United Kingdom the positioning of the Toni & Guy brand will complement all of our other branded product offerings, providing a full range of products for our retail partners,” Rubin concluded.

Helen of Troy Limited is a leading designer, producer and global marketer of brand-name personal care and household consumer products. The Company’s personal care products include hair dryers, curling irons, hair setters, women’s shavers, brushes, combs, hair accessories, home hair clippers, mirrors, foot baths, body massagers, paraffin baths, liquid hair styling products, body powder and skin care products. The Company’s household products include consumer products in the kitchen, cleaning, barbecue, barware, storage, organization, garden, hardware, trash and automotive categories. The Company’s products are sold by mass merchandisers, drug chains, warehouse clubs and grocery stores under licensed trade marks including Vidal Sassoon(R), licensed from The Procter & Gamble Company, Revlon(R), licensed from Revlon Consumer Products Corporation, Dr. Scholl’s(R), licensed from Schering-Plough HealthCare Products, Inc., Sunbeam(R), Health at Home(R) and Health o meter(R) licensed from Sunbeam Products, Inc., Sea Breeze(R), licensed from Shiseido Company Ltd., and Vitapointe(R), licensed from Sara Lee Household and Body Care UK Limited. Helen of Troy’s owned brands include OXO(R), Good Grips(R), Brut(R), Vitalis(R), Final Net(R), Ammens(R), Condition 3-in-1(R), Skin Milk(R), Epil- Stop(R), Dazey(R), Caruso(R), Karina(R), DCNL(TM), Nandi(TM), and Isobel(TM). The Company markets hair and beauty care products under the Helen of Troy(R), Hot Tools(R), Hot Spa(R), Salon Edition(R), Gallery Series(R), and Wigo(R) owned brands to the professional beauty salon industry.

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