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L’Oreal INOA Hair Color Breakthrough!

INOA Colour

L’Oreal Hair Color Professional to Release Innovative Hair Color INAO

“L’Oreal INOA Hair
Color Breakthrough”
As I reported a few months back in this article L’Oreal hair color professional brand will come out with a new no-ammonia hair color product early next year. L’Oreal INOA (Innovation No Ammonia) is supposed to revolutionize the hair color world with its ammonia free hair color. Celebrity hairdresser, Kim Vo, recently weighed in about the new L’Oreal INOA hair color line.

Kim, considers himself a watchdog for the hair color industry and had this to say, Traditionally, ammonia has been used to open up the hair cuticle to allow the dye molecules to slide in, which, as we all know, is less than kind to the hair. L’Oreal INOA works in an entirely different way. Although the exact process is proprietary, I can tell you that the product replaces ammonia with monoethanolamine, and then adds an oil-based gel that replicates the natural essential oils in the hair. Just as the hairs own oils penetrate the hair shaft, so does the gel in L’Oreal INOA, allowing the dye to be deposited.

This product will benefit both hairdressers and clients alike because L’Oreal INOA offers a hair color option that is sans ammonia, less irritating and has less of a harsh chemical smell. My thoughts are that L’Oreal INOA hair color, will do very well because it is highly anticipated and highly in need in the professional hair color world.

Kim Vo feels that this new L’Oreal INOA hair color product, may help hair colorists to do their job much better than before and that the hair color industry may never be the same again. He is ready to jump in and try the new L’Oreal INOA hair color line as soon as it is available.

INOA Color

INOA Hair Color

L’Oreal INOA says that INOA will be revolutionary because it will provide up to three levels of lift, which means that if you have a natural shade of medium brown hair, you could easily get to a dark blonde. But another BIG perk is their claim that it gives 100% gray hair coverage . . . all with no ammonia!

For more great hair color ideas check out our Pinterest Hair Coloring Ideas Board.


  1. Hi Christina,

    Please let your hairdresser know that Loreal can provide tons of support and information regarding their products. She can visit Loreal’s professional website here for tips and directions about INOA hair color. She can also contact them directly at 1-800-631-7358.

    I wish you both the best of luck!

    Comment by Michelle Skye — April 9, 2012 @ 12:47 pm

  2. i sent you an email a couple of days ago and suggested what you told me to tell my hairdresser. She told wanted me to tell you she uses INOA number 10 with 20 volume oxitan. My roots turn out great but the back part of my head the crown turns out orange inside and we cant get rid of it. Can you please suggest something else.

    Comment by christina — April 4, 2012 @ 11:40 am

  3. Hi,

    It sounds like your hairdresser isn’t adding enough of a natural base tone to your hair color. During the consultation of your next appointment, discuss the problem with her openly. Sometimes gray hair is overlooked, but once she knows that you are not completely satisfied, she can adjust the formulation of your hair color accordingly.

    I wish you the best of luck!

    Comment by Michelle Skye — April 2, 2012 @ 9:12 pm

  4. my hairdresser uses INOA to dye my roots blonde to match the ends. I also have white hairs but my problem is that the back of my crown of my hair the roots always turns like an orange colour inside and blonde on the outside. What can she do to fix this ?

    Comment by chridtina — April 1, 2012 @ 2:16 pm

  5. Hi Maria,

    Thank you for sharing your experience with us! We love to hear our reader’s feedback.

    Best of luck finding a new hair color that works well for you. If you decide to grow out your gray hair, check out this helpful article.

    Comment by Michelle Skye — March 17, 2012 @ 2:41 pm

  6. I had my hair coloured with INOA every four weeks to cover my grey hair and always by the third week it had acquire a yellowish colour. No hairdresser could help me. So I am giving up INOA.

    Comment by Maria Melo — March 14, 2012 @ 4:39 pm

  7. I had my hair coloured with inoa about two weeks ago. I love the colour, the feel of my hiar etc!! I did it over a kreatin blow wave and my hair is still the same. I was at a different salon this weekend and the stylist told me that the ingredents used in inoa is very dangerous and can increase risk of cancer and they willnot be using it? How will i know if it is safe??

    Comment by Wilna Venter — February 14, 2011 @ 4:38 am

  8. I had my color done last July 2010 in LA Santa Monica by a woman who was on her own…had just started renting a chair due to her allergies at her long time salon. Her name was Tula, and she told me she ONLY did INOA. Well it’s November and there has been no fading on my grey roots and it’s time to find someone on the east coast. I have been using Bumble & B. Powder spray to get through the last few months with the new grey. I loved INOA and I can’t wait to do it again.

    Comment by Wendy Eisenberg — November 26, 2010 @ 3:32 am

  9. I had L’oreal Inoa colour put on my hair exactly two weeks ago to cover my yellow brassy hair colour and it went a lovely beige natural colour, and it has now faded loads and it starting to look yellow a bit again, I rang my hair salon and luckily they are going to put the colour on again without any cost for me. It is a shame if its only going to last a couple of weeks, dont they do this in a permanent colour ???

    Comment by Hazel — April 22, 2010 @ 4:41 am

  10. I think that this marketing term of “No ammonia” is a crock. We all know that color has to have an alkalizing agent. To claim that MEA is better than ammonia is harmful to our industry..MEA has an odorless fume, is more astringent to the hair then a cosmetic grade ammonia, which is why L’Oreal INOA is having to add an oil base, not for penetration but for cuticle treatment. Don’t be fooled by a marketing term used by many other hair color lines including Chi, and Vivitone Prisma to name a few…

    Comment by Jon — March 26, 2010 @ 1:45 pm

  11. I was interested in L’Oreal INOA because there are so many permanent hair colors on the market that use MEA instead of Ammonia… Why is this one special? When I used it, I found that the gray hair coverarge did not last (mine is really resistant) and the color did become dull looking. These are the common short comings of amonia free hair color, so I am not sure what all the hype is about…. Anyone else find that the color did something that would merit “break through” status?

    Comment by yvonne — March 17, 2010 @ 1:50 pm

  12. Hello B Pullen,

    While I can’t say on my end if the salon you went to did something wrong, I am wondering what other clients who have experienced L’Oreal INOA think. You are the first person to comment about the product that has actually tried L’Oreal INOA.
    I’d love to get more feedback from other readers to see if they are experiencing the same thing.
    In the meantime, I’ll contact L’Oreal INOA and find out more!
    B Pullen, thanks for reading!

    Comment by Hairstyle-Blog Kristle — November 30, 2009 @ 5:49 pm

  13. have used L’Oreal INOA 2 weeks ago I have alot of grey roots covered beautiful the first week but now have the grey roots back an color is dull did the salon do something wrong?

    Comment by B Pullen — November 27, 2009 @ 1:01 pm

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