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Anti-Aging Hair Care Products: Do They Work?

Mature woman shopping for anti-aging hair care product

Forever young . . . Anti-aging hair care products are they for real?

When I first saw this article red flags went up all over the place . . . It does grabs ones attention though, especially if one is say, 40 something or more.

Carrie Watson, senior editor of American Salon magazine makes the case that with 24 million baby boomers now over the age of 50, we are ripe for the marketing of these new elixirs. It follows that there are now anti-aging hair care products popping up all over under the guise of “reversing” the aging of hair.

What are the signs of aging hair? Brittleness and loss of radiance, strength and elasticity says Marion Johnson, Alterna’s vice president of marketing. And she adds, hair may become difficult to style and loss of volume can also become an issue. Unfortunately, it’s true most of us see these changes in our hair as we age. But can hair care products reverse this process?

I have my concerns that the marketers are selling us hope, rather than a cure. It just doesn’t ring true in my mind. Here is what Ms. Watson reports about the new up and coming miracle cures; “Manufacturers are creating hair care lines designed to reverse, not just mask the toll aging takes on hair. You want to look for ingredients that restore elasticity and strength, refine texture and replenish moisture.” (Don’t we already have products that say they do this?) Some of the ingredients included are:

  • Vitamins
  • Omega-3 fatty acids

  • Marine botanicals

  • Green tea

  • Apple

  • Wine and citrus extracts

  • Amino acids

  • White tea

  • Oat bran

  • Peptides

  • Yogurt

She goes on to say,”Interestingly, many of the ingredients found in anti-aging hair care products are the same as those found in anti-aging skin care.”

Paula Begoun, renowned author of, Don’t Go Shopping for Hair Care Products Without Me, says most consumers are so enamored by the power of “natural” that there is no question in their mind whether this natural stuff is really good. She says, “Sadly, while some natural ingredients can have helpful properties for skin, in hair care products almost all natural ingredients have little to no impact or influence on the health, cleanliness, strength, or smoothness of hair.

In essence, you could take all of the natural-sounding ingredients out of a hair care product and you would still have an effective shampoo, conditioner, or styling product that would leave the hair clean, soft and manageable. Take out all the so-called chemical-sounding ingredients and all you would have is tea, (which plant extracts often are) and dirty, unconditioned and unmanageable hair.”

My take on the new pitch for anti-aging hair care products . . . Don’t buy because you believe it will “reverse” the aging process of your hair. I don’t disallow that any one of these products might not be good for your hair, it’s the pitch I don’t believe.

Ask your hairdresser what your hair needs. Is it in good shape or does it need more moisture, more conditioning, a clarifying shampoo, less chemical processing, less heat or a heat protectant?

The American Salon magazine article goes on to recommend washing the hair at least once a week with a clarifying shampoo, regular massaging of the scalp to increase circulation to the scalp and hair, exercise, a well-balanced diet, rest and stress maintenance. I think these steps are the best advice of the whole article. Here is the list American Salon magazine showcased for products that will “turn back time.” If you try them, come back and give us your take on the experience!

  • Alterna’s – Anti-Aging Caviar Collection

  • Nexxus Y Serum Younger Looking Hair

  • Phyto’s Phytodensium Shampoo and Serum

  • Pureology’s NanoWorks Shampoo and Conditioner

  • P2 Age De Phy Shampoo and Conditioner

  • Frederic Fekkai, The Ageless Collection

If you try them, come back and give us your take on the experience!


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Anti-Aging Creams – Do Expensive Products Always Work Better?

Price is no Indicator of Performance on Hair Care and Beauty Products

Hat tip to John Stossel’s “Myth busting” articles. In the multi-billion-dollar anti-aging cream industry, many consumers believe the most expensive product is the most effective. ABC News did an anti-aging cream comparison piece recently, with the help of a group of women, in their 30’s and 40’s looking to reduce wrinkles and perhaps age a bit more gracefully.

One volunteer, Christine, was sent to try the most expensive anti-aging cream she could find: Cle de Peau Beaute, La Crème, an anti-aging cream, ringing in at an astounding price of $450 per ounce. Christine was placed on a strict skin care regimen for three months using a gentle cleanser, sunscreen and La Crème every day.

Meanwhile, another volunteer, Kelly, would follow a similar regimen including the prescription cream Avage at one-fifth the price. Avage contains retinoids that are approved by the FDA and clinically proven to change the structure of the skin. Three months later the women returned to a skin care expert for review and as expected, the cheaper anti-aging cream product had good results. But the high-priced cream showed no visible improvements. I find that this is also true of almost all hair products as well.

The Cle de Peau’s manufacturer sent us a statement saying that their products are extensively researched and tested for efficacy before being put on the market, but wouldn’t share their research with ABC News, citing trade secrets. I don’t know about you but, I’m really getting tired of this corporate happy talk from companies who produce and sell cosmetic and beauty products to women. A big attaboy to John Stossel and the ABC news team.

Bottom line: Price is no guarantee and the best wrinkle cream may already be in your medicine cabinet — sunscreen.

For more great looks check out our Pinterest Aging Gracefully Board.


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