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    Japanese Hair Straightening: Sorting Through The Fog

    Complete Beginner’s Guide to Japanese Hair Straightening

    It’s easy to get confused with hair straightening options, Japanese Hair Straightening or Thermal Reconditioning. Both procedures are pretty much the same and differ only in minor ways. In researching these new innovative hair straightening services, I’ve come to understand the most important consideration . . . an experienced professional. Like any chemical hair treatment, Japanese hair straightening takes some time to get the experience of how different hair types will react any chemical treatment. A hairdressers past experience with perms, hair straighteners and hair dyes gives them a leg up in being able to identify a number of critical issues that need attention when considering hair straightening.

    Japanese Hair Straightening

    An experienced hairdresser can assess if your hair can handle Japanese hair straightening. They also will know, from experience, just when your hair has been relaxed enough to stop the processing.

    Seek out a SPECIALIST because Japanese hair straightening requires special training. A good personality type to seek out is . . . a meticulous, anal-retentive type who is well-informed and keen on detail.

    How do you find this person? Japanese hair straightening is still fairly new in America so it may take work on your part. Ask around and get referrals if you can. Check well established, credible salons, including high-profile chain salons. In the consultation, ask lots of questions, ask for before and after pictures and references. The more informed you are, the better you will be able to assess their know-how. If you question their confidence and ability, hold off and consult with someone else. Tell them you need to think it over if you aren’t sure. A consultation is a two-way street, so follow your intuition.

    Japanese Hair Straightening


    On average about $500.00 but it can go from $200.00 to $800.00 depending on how long it takes. Basically, you’ll be charged by the hour.


    A ceramic flat iron is used in the process to create pressure with extreme heat.


    With this hair straightening method, the Japanese discovered a way to “soften” strong-minded hair, as well as curly hair. Softening the hair gives it more movement or body and a healthier look!


    A preliminary consultation is a must! A qualified specialist needs to check the condition of your hair to evaluate if it will hold up to the chemical process. You need to be very clear about any chemicals that you have used in the past that may still remain on your hair. You may be sent home with a hair care regime to follow before your scheduled appointment. Some red flags to having this done may be:

    • Pre-lightened hair
    • Some residual colored hair
    • Strong African hair types
    • Hair straightened with lye type or sodium relaxers


    Simplified, it looks like this;

    • A straightening solution is applied and rinsed when your hair has reached the correct stage of relaxation
    • Sections of (approximately 1/4 inch) throughout the head are blow dried and flat-ironed . . . meticulously
    • A neutralizer solution is applied and watched as it “sets in” the new form of the relaxed hair
    • Rinse, blow-dried and flat-ironed again

    This procedure may need to be repeated and seems to take on average 5 to 8 hours. Some people may require a second day appointment.

    Japanese Hair Straightening


    Your natural hair type will make the difference on how well the new growth can blend with the straightened hair.

    From those I’ve talked to in the hair industry, sounds like when this is done right the results are spectacular, straight hair, incredibly soft and silky, shiny hair with no frizz! If it’s not done right, major breakage can happen! (Maybe you want to think about investing in a high quality flat-iron instead?)

    Barb Quinn on Google+  


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    Brazilian Keratin Hair Treatment

    Brazilian Keratin Hair Treatment

    Brazilian Keratin Hair Treatment Good or Bad?

    Brazilian Keratin hair treatment has been getting lots of buzz lately. I mostly have been getting questions from clients and have been aware of the chatter from the internet on what I think of the product. We haven’t used this in my salon so to get more information on this hair treatment; I turned to the people at Marcia Teixeira Brazilian Keratin Treatment for answers.

    The Brazilian keratin hair treatment is a straightening process that is considered natural because it uses keratin, a type of protein with amino acids that is naturally occurring in your hair already. Keratin is the main structure building protein in our hair and nails and it is what makes hair strong and flexible. The makers of this keratin hair treatment, extract the keratin from sheep’s’ wool.

    Marcia Teixeira, says that the keratin hair treatment can be used on any hair type . . . even children! It is said to be very gentle and perfect for anyone who cannot get other hair straightening treatments because they have highlighted or colored hair.

    The Brazilian keratin hair treatment takes approximately two to three hours to process, depending on how much hair you have. Touch ups are required every four months or so to maintain the ultra straight, smooth and shiny look. After the treatment, it is suggested that you avoid washing your hair, wet it, use hair products or put it in a hair band or ponytail for at least three days. The hair must obviously be in a fragile state after the process if it needs this amount of resting time.

    If you are considering getting a keratin hair treatment, here’s what to expect:  A professional hairdresser with training in applying the keratin hair treatment will shampoo your hair with a special shampoo. Then, your hair is saturated with the keratin hair treatment product, blown dry and flat ironed silky straight.

    It all sounds so wonderful, but that’s not the end of the story. There are many women who have had big problems with this treatment, suffering with major hair loss and other issues. A look at the hair forum will give you some insight into the negative aspects of these straightening treatments.

    Just like with any chemical treatment, I’d suggest having a strand test done before going forward with a treatment. Ask the hairdresser to perform a strand test on an inconspicuous part of your hair. Then wait at least a week before you return to the hair salon to get the entire treatment.

    According to some of the negative reviews, hair breakage and hair loss started showing up the week after having the treatment. Brazilian keratin treatment is not new. Barb wrote an article about Brazilian Keratin hair treatment when it first came out. It appears even at that time there was some concern about ‘formaldehyde’ a probable carcinogen, being in the product.

    It’s a good idea to do some research on the pros and cons of this treatment before making an appointment. If you want to visit a trained professional regarding this treatment, you can find a hair salon that offers this service through the Marcia Teixeira Brazilian keratin hair treatment website. The hair salon can give you a quote on how much it will cost. Most treatments cost between $150 and $500

    Barb Quinn on Google+  


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    Brazilian Hair Straightening

    Brazilian Hair Straightening

    Is Brazilian Hair Straightening a Miracle Treatment?

    A new treatment for smoothing out unruly hair is springing up all over the country. Although Brazilian Hair Straightening (sometimes called Brazilian Keratin Treatment,) has been around for a little while, it has caught on like wildfire in the last six months or so since American manufacturers have started producing the Product. Marcia and Marcelo Teixeira, of M&M International, in Delray Beach Florida, says Brazilian Hair Straightening business has “been nuts,” since they started manufacturing the product last January. Salons are reporting the phones are ringing off the hook with calls about Brazilian Hair Straightening. Brazilian Hair Straightening Chat rooms are active with women wanting more information about the product and it’s results. You may want to go the full way and get a Brazilian wax too, for more information abut the process, head over and check out:

    “phones are ringing off the hook with calls”

    • The Good News ~~ Unlike the Japanese Thermal Straighteners, the Brazilian Hair Straightening treatment is technically not a straightener or a relaxer. The Japanese Thermal Straightening, can be extremely hard on the hair, which has been its demise. Brazilian Hair Straightening, on the other hand is made up of a keratin like protein, which when brushed on the hair and flat-ironed out, leaves the hair in beautifully silky, shiny condition. It doesn’t penetrate the hair shaft or alter bonds of the hair as a Japanese Thermal Straightening will do. A hot flat-iron seals the keratin on the outer cuticle layer, sealing in moisture, hydrating the hair. Brazilian Hair Straightening can be used on both color treated and high lighted hair with apparently no ill effects and is reported to tame the utmost unruly hair. The treatment can lasts about 3 months and will cost from $150.00 to $600.00 depending on thickness and length of hair. Styling is reported to take minimal blow drying to achieve a finished look.

    • The Bad News ~~ There have been some health concerns about Brazilian Hair Straightening in the industry. The solution contains formaldehyde, classified as a “probable carcinogen,” by the EPA. Formaldehyde, however, is also present in many household and beauty products such as lipstick, mascara, nail polish and some toothpaste. The FDA does not regulate cosmetics but OSHA has set guidelines that in the workplace there be no more than 0.75 parts formaldehyde per million in an airborne environment over a period of eight hours. OSHA restricted using a spray bottle for application of Brazilian Hair Straightening and instead professionals must use a bowl and brush. Opponents say that by heating up the solution on the hair, it causes a more gaseous environment.

    You can read some testimonials.

    Here is what ELLE magazine reported on Brazilian Hair Straightening. They also list their top 9 picks for at home products for straightening your hair.

    If you’re in the market for a new ceramic flat iron, Misikko has what you’re looking for. Whether it’s an FHI Flat Iron or a pink chi flat iron, Misikko has it in stock at an unbeatable price… And all orders $50 and over come with free 2 day shipping!

    Barb Quinn on Google+  


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