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L’Oreal Haircolor for Fall

L'Oreal Haircolor

Kim Vo sings praises of L’Oreal Demi-Permanent Hair Color

In browzing through a top industry publication, American Salon Magazine, I came across a new article from Kim Vo, celebrated celebrity hair colorist and hair hairdresser, who is the magazines professional columnist on hair color. You may have seen him recently on, Shear Genius, as a guest judge but he has also been featured on ABC’s “Extreme Makeover,” “Daily 10″ and  ‘Roots,” on E! Entertainment to name a few.

Some of his famous clients include, Kate Hudson, Teri Hatcher, Goldie Hawn, Kirsten Dunst and Pamela Anderson. He may not be everyone’s ‘cup of tea,’ but he has certainly made a name for himself none-the-less, in the professional world of hair color.
“L’Oreal Haircolor”
Thought I would share with you what this hair color expert says is the hot, new, hair color trend this fall coming out of his Hollywood and Las Vegas Salons. The new hot fall hair colors are, “vegetable-based hair colors made with soy products and ammonia-free dyes. Celebrities who embrace this solution include Rihanna, Megan Fox and Katy Perry.”


Strangely enough, I have spent the day trying to track down good information about vegetable-based hair colors and there just isn’t much information to be had. Anything I could find on the Internet was not conclusive. I then tried many good reliable sources, but wasn’t able to scratch up hairdresser who had used them, or even heard of vegetable-based hair colors. I haven’t been able to find any such product at our reputable beauty supply stores either.

Anyway, Here is what Kim says about vegetable-based colors;
“Instead of stripping then depositing hair color, vegetable dyes simply add rich shades and conditioning. The hair colors you get from veggie-based hair dyes are deep, rich and shiny. They never look dull or flat, and frequent applications don’t “gang up” on the hair and make it appear to be saturated with one lonely, lifeless shade.”

This sounds vaguely like the old 70’s favorite henna, the so called “natural” hair color. For those of us hairdressers who lived through those years however, we found the “natural organic dye” to be not so user-friendly. Henna, at least as it was back then, would deposit a stain on the hair and over several uses, would leave a sticky, heavy, buildup making the hair feel crunchy and unmanageable. Henna as hair color, fell out of vogue within a short amount of time. There are still some products today made with henna, like a clear non-coloring form that is added to shampoos and conditioners for adding an extra thickness to the hair, but those can also build up and become heavy and sticky.

If anybody comes up with a reputable vegetable-based hair color, let me know!

L’OREAL DIA HAIR COLOR — Demi-Permanent hair color with no ammonia

Kim mentions his favorite fall formula as, L’Oreal Dia Hair Color in the following combination; 20ccs medium brown, 10ccs chestnut and 60ccs developer. He says the result is a rich, warm, light-to medium brown hair color that covers high lights beautifully. Here is what L’Oreal has to say about their professional hair color product, Dia Color;

“Dia Hiar Color is a  light, non-ammonia gel formulation for gentle color in 15 minutes. Brilliant, natural-looking color results. Reliable color correction. Translucent shades that softly tone high lights, refresh previously-colored hair and blend white. Contains Ionène G which restores, protects and continuously conditions the hair.”

This type of L’Oreal hair color is great for those of you who have faded out hair from the summer sun and want to add shine and depth back into your hair. This won’t cover gray, but can blend it and it’s more gentle on the hair than permanent hair colors. Keep in mind that this type of color will only add to or deepen your hair color, and cannot lighten it.




  1. A demi permanent color is hardly comparable to Henna. Henna is a dye from the earth that creats a stain effect that can NOT be removed by bleach and creates a rough build up on the hair. A demi color while yes vegitable based still contains a little something called a MEA which allowes color molecules to penetrate the cuticle but not the madula making it possible to not remove the natural color but still creating a beautiful shiney new shade but only at the leval of natural hair or darker since the catalyst is an MEA and not an “actual” amonia… But since u compare this amazing technology to an ancient tattoo art sounds like some chemistry classes are long over do…

    Comment by Rox — August 28, 2011 @ 1:37 am

  2. I have used dia color for over 10 years. I too, have grey hair. Now I cannot seem to find it. Can you offer any suggestion where to order it?

    Comment by nancy harvey — June 10, 2011 @ 6:53 am

  3. hi,I have grey hair Ihave color twice a month can u suggest me which colr was suteble for me how about amonia free dia color please help me color is lightest brown some what blonde. thanks

    Comment by shaheen — February 26, 2010 @ 9:37 am

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